Quiz:
This is a country that has become famous through centuries for its beer in the same manner as France has become famous for its wine, Switzerland for its cheese, and Russia for its vodka.
Answer:
This country is the Czech Republic, also known as the "heart of Europe".
Good beer has been brewed in Bohemia since time immemorial.
The story of beer making in Èeské Budìjovice begins in 1265, when King Pøemysl Otakar II founded the town. Its privileges included the right to brew beer. At first, most burghers brewed beer just for their own consumption and for sale within the town, but gradually the beer trade jumped the city limits and the burghers sold their beer in the vicinity as well. Competition was thwarted by the so-called league right, which prevente all strangers in a 10-kilometer diameter from making malt, brewing beer, store it, and operating beer pubs and other related trades. Emperor Charles IV endowed Èeské Budìjovice in 1351.
The Czech king who later became the emperor Ferdinand I. awarded the local city council in the years 1532 and 1547 special praise for their delicious beer and then ordered the council to send its brewer with laborers to the emperor's court in Augsburg to brew beer for the emperor's table. In the end of the 19th century, the emperor's court in Klagenfurt also used to order beer from the brewery in Ceske Budejovice. The beer from Ceske Budejovice enjoys royal attention even now and has won the praise of the Swedish king and of the Prince of Wales.
The beer "Czechvar" is distinguished by its fine, delicious, slightly sweetish taste, with pleasant hop scent and bitterness. Its taste represents a perfect harmony from the specific flavor of Moravian malt, fine Saatz hops from northern Bohemia and the high-quality, crystal clear waters drawn from the depths of the Ceske Budejovice basin, whose age is estimated in the millions of years. These properties of the basic materials are enhanced in B.B.N.P., which is nowadays one of the most dynamically growing Czech firms, by the long tradition from generations of brewers who have raised this beer to its current form. The result of all the above is the top-quality taste, balanced to an extent that invite you for another draft. Brewers call this "drinkibility". This property is also one of the major virtues of the beer produced by this brewery, which has never sacrificed quality to short-term business goals.
The brewers, whose tradition of brewing beer in B.B.N.P. dates back to more than a century, say that they have never wanted people to drink too much beer, but are happy when many people drink their beer with moderation, for taste and joy.
Czechvar Beers:
For Distributorship and sales information contact:
World of Wine Ltd.
39 Brookdale Ct.
Lafayette, Ca., 94549
Mr. William Bruzzone
President
Telephone: (925) 284-3091
Fax: (925) 284-3092
e-mail: worldofwineltd@attbi.com
Awards:
2000 - Pivex Gold Cup - Beer of the Year 2000, Bronze Medal for the specialist beer. This is the only official quality assessment in the Czech Republic.
2000 - Czech TOP 100 (9th position in the competition 'One Hundred Most Respected Companies', first position in the category for food and drink companies)
2000 - Luxembourg, B.B.N.P. has received two gold medals at the 39th annual global competition for testing product quality - WORLD QUALITY SELECTIONS 2000
2000 - Prague, Beer of XX. century, as the winner of the prestigious survey, B.B.N.P. received a certificate "for excellent beer and excellent economic results"
